LOS ANGELES- NEW Economics for Women (NEW), a nonprofit organization dedicated to economic mobility for all women and families, particularly Latinas, through wealth creation, housing, education, entrepreneurship, and advocacy for economic justice, is excited to announce a partnership with Glossier. As a leading skincare, makeup, body care, and fragrance brand, Glossier is giving back to the community by donating a portion of sales of one of their most popular products in their Los Angeles store to the NEW Women’s Business Center (NEW-WBC) to help fund its continued support of female entrepreneurs.
Inspired by old-school flip phones of years past, the exclusive Glossier L.A. cell phone keychain is both a fun fashion statement and a handy compact mirror. For each keychain sold through their flagship Los Angeles retail location, Glossier is donating $5 to the NEW-WBC Program. The NEW-WBC Program offers current and aspiring female entrepreneurs — particularly women of color and other underserved populations — crucial education and support in business plan creation, loans, legal matters, marketing assistance, and much more. NEW-WBC operates various successful programs that help small business owners thrive in various industries including the READY OPEN SERVE Restaurant Program, FASHION LA Industry Community, and LATINABIZ Spanish Group.
Through this partnership, Glossier provided a significant donation to New Economics for Women in support of NEW-WBC.
“We couldn’t be more thrilled to partner with such an innovative, engaging, and popular brand as Glossier,” says Maggie Cervantes, Executive Director at NEW. “This is our largest single retailer donation to NEW’s Women’s Business Center, to date. Coming from a woman-owned cosmetic company, this is a special donation for us and Glossier’s story is inspiring for so many of our female start-up owners.”
Quentin Strode, President, and CEO of NEW Community Investments who also oversees NEW-WBC notes, “These donations represent the true character of the people at Glossier, and we can’t thank them enough for this generous donation to our Women’s Business Center.”
This is a first-time partnership between NEW and Glossier that will lend a hand to female entrepreneurs across Southern California.
“We’re proud to support NEW’s incredible and impactful work through our partnership at Glossier LA,” says Roya Shariat, Senior Manager of Social Impact at Glossier. “NEW’s inclusive focus on women’s entrepreneurship resonates with our mission and values, and we’re thrilled to see how this partnership will make an impact for entrepreneurs across LA County.”
This unique initiative began with the grand opening of the Glossier Los Angeles store at 8523 Melrose Avenue on November 18, 2021. The promotion will run for a full year or whenever the keychains completely sell out.
About Glossier:
Glossier Inc. makes products inspired by the people who use them—skincare, makeup, body care, and fragrance, optimized for real life. We believe in efficacious formulas that help you look and feel good, thoughtful design, and enabling conversation (which is where it all starts).
About New Economics for Women:
New Economics for Women (NEW) is a California-based nonprofit founded in 1985. We believe economic stability and mobility is a fundamental human right. This core belief informs NEW’s mission and vision: NEW’s mission is to spark economic mobility for all women and families, particularly Latinas, through wealth creation, housing, education, entrepreneurship, and advocacy for economic justice. Our vision is a world where generations of women and families are empowered to thrive.
NEW operates critical economic mobility programs such as educational services, business development, homeownership, and foreclosure prevention programs designed to provide pathways to economic stability and mobility for vulnerable families, focusing on outreach to women and female-headed households who have been recently destabilized by the Covid-19 crisis. NEW has developed over 1600 units of affordable multifamily housing across 15 rental housing developments, built and rehabilitated 110 affordable single-family homes, built more than 100,000 square feet of commercial, community, public school, and health clinic space, and created two high-performing public charter elementary schools.
For more information, please visit: www.neweconomicsforwomen.org
About NEW’s Women’s Business Center:
Driven to help women entrepreneurs and business owners plan and create a small businesses, and to make existing businesses grow more successfully, NEW-WBC is an initiative of New Economics for Women in collaboration with the Small Business Administration of United States (SBA) and the Go-Biz California, of the California Governor’s Office of Business and Economic Development.
At this moment when the creation of small businesses has become a critical resource for those who seek wage equity and self-sufficiency after being laid-off or unable to work during the pandemic, NEW served 2,800 entrepreneurs with business development services, including business consulting, access to capital. During the largest global financial downturn since the Great Depression, NEW saved 2,196 jobs, created 872 jobs, and provided $30 million dollars in capital to the majority of women-owned and BIPOC entrepreneurs in the advancement of our goal of economic justice. (Source: NEW Impact Report 2020-2021 https://issuu.com/neweconomicsforwomen/docs/new-impact-report-2020-2021)
For more information, please visit: www.new-wbc.org
