LOS ANGELES, CA (February 22, 2023) – New Economics for Women – Women’s Business Center (NEW-WBC) is excited to invite you to our 2023 Food Expo. This delicious in-person event takes place on Saturday February 25 from 1pm to 5pm at Rose Goldwater Community Center on 21710 Vanowen Street, Canoga Park, CA 91303. The center is on the corner of Vanowen Street and Owensmouth Avenue with plenty of free parking. Attend and win a free Kitchen Aid stand mixer! The Food Expo showcases NEW-WBC’s strong Food Industry program focused on especially helping African American, Latina and other minority women entrepreneurs start, enhance, or expand their food business. We help women entrepreneurs set up their delicious food businesses from their home/cottage, with food trucks, using commercial kitchens/catering, at Farmers Markets, or by establishing traditional brick and motor restaurants.
Ruth Garcia-Corrales, Director of NEW-WBC says, “The Food Industry is especially special and precious for all of us, as it touches a diversity of people to produce, process, deliver and prepare the food that we eat. Our Food Expo event is truly a tribute to the passion of our African American, Latina and other minority women entrepreneurs who are involved in all steps of the food industry process. Come join us and try some of the tasty treats, courtesy of our women chefs and bakers Katherine Love, Elvia Herrera, Denise Doss, Mammatha Amrutham, and Brookelynn Fenderson.”
To support these underserved women entrepreneurs, our esteemed partners from the U.S. Small Business Administration, banking, as well as business partners such as Faculty Insurance Services, Integrity Business Consulting, HR Lab Los Angeles, Heygorgeous and AprilCox Travel & Freelance will join as well. For full agenda and panel participants, see below.
Please register to attend the event here.
See you there!
1-2pm: Market Place Opens
2-2:15pm: Opening Remarks
Ruth Garcia-Corrales, NEW-WBC Director
Quentin Strode, NEW Community Investments President & CEO
Julie Clowes, U.S. Small Business Administration LA District, District Director
2:15-2:40pm: Financing your Food Business Dream Panel
Paula Bahamon, Mission Valley Bank
Iman Cotton, CDC Small Business Finance
Juliana Oceguera, Chase Bank
Kenneth Crawford, Small Business Administration
2:40-3pm: Effective Marketing Strategies for Cottage Food & Restaurants
Maritza Baca, The Monarch Marketing Group
3-3:20pm: Grow your Food Business Through Delivery
Celeste Young-Ramos, Restaurant Success Center
3:20-3:40pm: Break – Refreshments, Market Place and Networking
3:40-4pm: Put Your Food Business in Motion; Food Carts, Food Trucks & Trailers
Kim Tapia, The Food Truck Group
4-4:20pm: Costing (Audience Participation Contest) – Elizabeth Mehditach
4:20-4:40pm: Food Business Biggest Successes and Biggest Failures – Client Panel
4:40-5pm: Raffles – Win a Kitchen Aid Stand Mixer
5- 5:30pm: Networking and Market Place
About New Economics for Women (NEW):
New Economics for Women (NEW) sparks economic mobility for women, particularly for Latinas and their families, through wealth creation, housing, education, entrepreneurship, and advocacy for economic justice. We empower generations of women and families to thrive. For more information, call (213) 483-2060 or visit neweconomicsforwomen.org.