Celebrating Generations of Women-Owned Businesses: Jennifer Lahoda

In this client/partner highlight we want to introduce you to Jennifer Lahoda. Jennifer Lahoda is the President of Pacific Resource Recovery (PRR), a waste management company founded by her mother, Sandra Berg and grandfather 30 years ago in East Los Angeles. Prior to joining the family business, Jenn dedicated eight years to entrepreneurial work and four to non-profit development.

In 2012 she started as the Director of HR for her family’s 2 businesses: Ellis Paint Company (industrial coatings manufacturing) and Pacific Resource Recovery (paint-related waste management). She was one of the key executives responsible for the successful growth and sale of Ellis Paint Company in 2017, and in 2019, she became the third generation at the helm of PRR. She is passionate about creating collaborative models of leadership that are employee centered and is focused on building upon her family’s legacy of investing in social and environmental justice and service to her home community of Boyle Heights.

Jenn is currently serving in her third term as the President of the Boyle Heights Chamber of Commerce Board of Directors. She dedicates time and fundraising efforts to organizations in her community and beyond that address systemic racism, poverty, homelessness, environmental justice and equity in healthcare and education, including The Black Fairy Godmother Foundation, White Memorial Medical Center Community Health Initiative, The Abolition Space, Proyecto Pastoral Homelessness Project, East Los Angeles Community Youth Center, Neighborhood Music School and Puente Learning Center.

Jenn studied Organizational Communication at Arizona State University, earning trophies for talking as a nationally ranked member of the university’s speech team. In 2022, she revisited her passion for public speaking as a featured speaker at TEDx Delthorne Women where she spoke on the topic of Collective Liberation. She spends her non-work time reading her book-club book at the last minute, trying out a new recipe or adventuring with her husband Daniel and their two sons, Henry (8) and Max (6). She considers introspection, wearing bright colors and making friends among her superpowers.

Connect with Jennifer by email and visit the company website to see the amazing work this generational woman owned business produces. Her company is creating economic opportunities for others in the Boyle Heights community and we at NEW Economics for Women – ELABSC celebrate with her.

Email: [email protected]
Website: weareprr.com

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Contact New Economics for Women by calling at:

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or visit us at one of our locations:

21400 Saticoy Street
Canoga Park, CA 91304

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Lancaster, CA 93534

6946 Van Nuys, Ste. 220
Van Nuys, CA 91405