our challenge


NEW shifts mindsets for financial resiliency, to prevent homelessness, and to build wealth through homeownership, entrepreneurship, and education.

Women and families →

Because economic opportunity and upward mobility are the foundation of the American Dream, we believe women are at the core of making this dream happen. As we all seek economic justice, it is critical that we all make decisions and be informed in order to ensure a better world for the next generations.


Understand what you need to know about COVID-19 to keep you and your family safe.
Learn More →


Every day we work for our standards of equity and innovation. Will you join us?

Apply Now →


The NEW Women’s Business Center provides resources and tools to ensure women entrepreneurs are on the right track.

Register →


Help us design solutions, educate people, and bridge gaps with your generous donations – thank you!

DONATE Today →
Building a generational

Legacy of Prosperity

It’s been more than 30 years, but sometimes it can seem like yesterday that Latina-led New Economics for Women (NEW) began creating opportunities and transforming lives in California communities to ensure that women and their families have all the tools they need to prosper in any community.
Over time and alongside our successful results, we have seen changes and constants that require our continued, diligent watch over socio-economic justice factors like the marketplace and civic engagement that affect the well-being of all people and communities. NEW knows the keys to sustainable economic success, and we are doing our part to make sure that everyone knows what we know because when women win, we all win.
Sustainable success is work that is passed down from generation to generation, creating spaces and solutions based on healthy mindsets around money and what it can do. Sustainable success is also passing good work across demographic lines of ethnicity and gender. Such a compelling, unlimited vitality of life like this cannot be contained to just one group of people. We share the work; we share the success. And that is why we are still here, like the rainbow of families we help – not just surviving, but thriving for many more decades to come.

Nonprofit helps Latina women address stark race, gender economic disparities amid the Covid crisis

PUBLISHED THU, DEC 10 202010:47 AM EST • UPDATED FRI, DEC 11 20209:12 AM EST
Read More at CNBC →

Interview with Alicia Matricardi of New Economics for Women


The home buying process can be challenging to navigate in the best of times. For those pursuing homeownership in recent months, the COVID-19 pandemic and incredibly competitive real estate market in many areas have made the process that much more difficult.


Core BELIEF and Values

NEW's Core Belief

We believe in the fundamental human right of economic mobility for everyone, especially women and their families.

NEW’s Core Values

Supportive: We don’t hate; we congratulate.

Spicy: We are authentically bold and colorful.

Standard: We all scrub floors and buy pencils; we all balance budgets.

Be dedicated and determined with us to make a difference.
Donate Today →

Sparking new mindsets for economic mobility.

Our approach begins with being clear about what we think. We cannot move to new spaces if we do not understand in the first place that we belong there, right? Right. NEW’s work begins with a mobile mindset.
Learn more →

A NEW event is a new experience.

Our events not only build community, they help to develop your skills and boost your confidence so that nothing can stop you and your family from living into a better future.
Register Now →

Let others know

how NEW wins the fight for economic equity and justice!

Share with others